{"title":"Fresh Start® Premium Exterior Primers","description":"A choice of acrylic or alkyd formulas that deliver exceptional adhesion, holdout and stain suppression and create the foundation for durable, premium top coats on a variety of exterior surfaces. See the full line of Fresh Start premium-quality, job-specific primers.","products":[{"product_id":"deck-siding-primer-094","title":"Deck \u0026 Siding Primer 094","description":"\u003ch2\u003eDetails\u003c\/h2\u003e\r\n                            \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Colors:\u003c\/strong\u003e White, Deep Base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheen (or Gloss):\u003c\/strong\u003e Primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanup:\u003c\/strong\u003e Solvent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResin Type:\u003c\/strong\u003e Alkyd\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Exterior\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMPI Rating:\u003c\/strong\u003e 5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVOC Level:\u003c\/strong\u003e 345.0\u003c\/li\u003e\n\u003c\/ul\u003e                                \r\n                            \u003ch2\u003eFeatures\u003c\/h2\u003e\r\n                            \u003cp\u003eA premium exterior alkyd primer ideal for tannin-rich woods, offering outstanding stain suppression and excellent penetration for maximum adhesion and a long-lasting finish, even on weathered and chalky surfaces.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor use on new or previously coated exterior wood\u003c\/li\u003e\n\u003cli\u003ePenetrates wood surfaces for maximum adhesion and a longer lasting finish\u003c\/li\u003e\n\u003cli\u003eExcellent stain suppressor\u003c\/li\u003e\n\u003cli\u003eSeals uniformly\u003c\/li\u003e\n\u003c\/ul\u003e\r\n                            \u003ch2\u003eData Sheets\u003c\/h2\u003e\r\n                                \u003ch3\u003eSDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0094\/09400GHS_SDS_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 094-00 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0094\/09400GHS_SDS_ES.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 094-00 (Español)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e\r\n                                \u003ch3\u003eTDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/TDS_0094\/094_TDS_US.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTDS 094 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e","brand":"Benjamin Moore","offers":[{"title":"Gallon \/ White","offer_id":45901465190716,"sku":"009400-001","price":61.64,"currency_code":"USD","in_stock":true},{"title":"Quart \/ White","offer_id":45901465223484,"sku":"009400-004","price":39.99,"currency_code":"USD","in_stock":true},{"title":"5 Gallon \/ White","offer_id":45901465256252,"sku":"009400-005","price":290.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6166\/2524\/products\/image_197x193.content_en_US_80eb3b22-986f-495e-8173-62f22e2a0dc5.png?v=1690295707"},{"product_id":"high-hiding-all-purpose-primer-0046","title":"Fresh Start High-Hiding All Purpose Primer 0046","description":"\u003ch2\u003eDetails\u003c\/h2\u003e\r\n                            \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Colors:\u003c\/strong\u003e White, Deep Base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheen (or Gloss):\u003c\/strong\u003e Primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanup:\u003c\/strong\u003e Soap and Water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResin Type:\u003c\/strong\u003e 100% Acrylic Latex\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Exterior\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMPI Rating:\u003c\/strong\u003e 6, 17, 39, 50, 137\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVOC Level:\u003c\/strong\u003e 44.0\u003c\/li\u003e\n\u003c\/ul\u003e                                \r\n                            \u003ch2\u003eFeatures\u003c\/h2\u003e\r\n                            \u003cp\u003eOur highest-performing 100% acrylic primer delivers maximum hide and a uniform finish across most interior and exterior surfaces. This primer provides a mildew-resistant coating and is the go-to for a significant color change.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSeals and suppresses most bleeding type stains\u003c\/li\u003e\n\u003cli\u003eMaximum hiding\u003c\/li\u003e\n\u003cli\u003eFast drying\u003c\/li\u003e\n\u003cli\u003eLow VOC\u003c\/li\u003e\n\u003cli\u003eProvides a mildew-resistant coating\u003c\/li\u003e\n\u003cli\u003eSuperior adhesion\u003c\/li\u003e\n\u003cli\u003eEngineered with \u003ca href=\"https:\/\/www.benjaminmoore.com\/en-us\/interior-exterior-paints-stains\/quality-begins-with-chemistry\/gennex-color-technology\"\u003eGennex\u003csup\u003e®\u003c\/sup\u003e Color Technology\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\r\n                            \u003ch2\u003eData Sheets\u003c\/h2\u003e\r\n                                \u003ch3\u003eSDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0046\/04600_SDS_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-00 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0046\/04600_SDS_SP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-00 (Español)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0046\/04604_SDS_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-04 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0046\/04604_SDS_SP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-04 (Español)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e\r\n                                \u003ch3\u003eTDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/TDS_0046\/046_TDS_US.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTDS 046 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e","brand":"Benjamin Moore","offers":[{"title":"Gallon \/ White","offer_id":45901465289020,"sku":"004600-001","price":42.99,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Deep Base","offer_id":45901465354556,"sku":"004604-001","price":44.37,"currency_code":"USD","in_stock":true},{"title":"5 Gallon \/ White","offer_id":45901465321788,"sku":"004600-005","price":205.99,"currency_code":"USD","in_stock":true},{"title":"5 Gallon \/ Deep Base","offer_id":45901465420092,"sku":"004604-005","price":212.53,"currency_code":"USD","in_stock":true},{"title":"Quart \/ Deep Base","offer_id":45901465387324,"sku":"004604-004","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Quart \/ White \/ White","offer_id":47944792768828,"sku":"","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6166\/2524\/products\/image_197x193.content_en_US_a4cef387-082c-4ec1-bc68-b261a488295e.png?v=1690295709"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/6166\/2524\/collections\/image_197x193.content_en_US_b610eecc-cf6f-42e5-afb6-3c1957631a97.png?v=1690296182","url":"https:\/\/www.procoatdecor.com\/collections\/productfamily_fspep.oembed","provider":"Pro Coat \u0026 Decor | Benjamin Moore","version":"1.0","type":"link"}